Coca cola marketing plan design and marketing strategies cocacola used seven key design and marketing strategies, which made it as recognizable in the streets of shanghai as in its. Marketing plan coca cola assignment point pdf coca cola a study on the marketing strategies for. The bench mark of the company is coke and the major products include cocacola, sprite, fanta, barqs root beer, and coke zero. Today, the company is the worlds leading manufacturer in the. Coca cola owns the brand names of coca cola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks coca cola datamonitor, 2007. Ultimately, the goal of rossit levation is to improve their athletes lives and thus, major growth isnt a priority. It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states. They use the advertisements as one of the most important promotional tools. Marketing analysis and segmentation, market research, types of consumers, 4ps of marketing, advertising, selling, and careers in marketing are among the wide range of topics that will be discussed. Cocacolas headquarters are in atlanta, georgia, in america. Marketing plan introduction this paper will discuss marketing plan for cocacola company. The company is hosting a wide range of beverage products to ensure customers wide choice. Coca cola marketing analysis project report swot analysis. Pdf strategic marketing plan for cocacola 2016 researchgate.
Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The report is also identified marketing strategies of the coca cola company which create opportunities for it to survive in the competitive. It is one of the most popular brands at the global level. Cocacola marketing plan the coca cola company coca cola. Sep 07, 2016 the marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. A good marketing strategy will be followed well with the help of a marketing plan. Marketing plan for coke 2 introduction to the marketing plan for coke the paper will develop a marketing plan for coke zero which is a product of the cocacola company. The report also tries to forecast some of the future strategies that may be adopted by them and impact in their growth. Introduction marketing is definitely one of the major. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for cocacola, a leader in the softdrinks industry. It is best known for its flagship product, cocacola, and is one of the largest corporations in. Sep 08, 2018 segmentation, targeting, positioning of coca cola. Coca cola marketing strategies free download as word doc.
Magazine ads, online internet and various social media have also been used as publishing for cocacola marketing. Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi behind. Coca cola s headquarters are in atlanta, georgia, in america. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Coca cola is one of the most leading company in soft drink beverage industry. Coca cola doesnt target a specific segment but adapts its marketing strategy by developing new products. This report is all about to show a marketing plan for nikes products. Pemberton, an atlanta pharmacist, when he tried to. Its quite hard for organizations to reach the magnitude of cocacola, but using the right marketing strategies may give a huge boost to increase worldwide brand recognition. Also we would like to thank greenwich university and its staff for providing us with the environment and learning to enable us to achieve our goals. Identifying market segments and targets for marketing strategy plan of cocacola company in.
Proposed strategy compare coke life to different coke products compare it to similar products in the market. Introduction marketing is definitely one of the major factors that contribute towards the success of any business. Coco cola marketing strategy and market plan executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to. The marketing plan nishnawbe aski development fund. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. If we thoroughly analyze cocacola marketing strategy, well see that its heavily linked with the concept of 4ps. A marketing plan is a written strategy for selling the productsservices of a new business. The main purpose however is to conduct a marketing plan for a new product that is being launched later this year by utilizing the most uptodate know. Cocacola spends a good portion of its ad budget on television advertising. Segmentation helps the brand to define the appropriate products for specific customer group. Because of this, coca cola has come up with long term objectives. Coca cola has a large product portfolio of 500 sparkling and still brands. We have done a study on cocacola company with the aim to learn about the efferent marketing prospects in pakistan and our selected product is coca. Read the marketing mix of coca cola and its four ps product, place, price, and promotion.
Identifying market segments andtargets formarketing. Aug 19, 2019 cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Coca cola market plan and market research free essays, term. Over the past decade, cocacola has been experiencing. An example for such successful implementation of marketing strategy is coca cola. The coca cola company market plan marketing plan for a coca cola company analysis of company situation. Pdf coco cola marketing strategy and market plan ekin. Writing your marketing plan first steps undertake research key decisions need to be made before you can complete your plan, such as deciding on your.
Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Social media and online marketing will play an important role in the development of rossit levations business. The coca cola company is the world largest beverage. So if you need to make a good marketing plan, there are a lot of choices that can be downloaded here, if you just click on the download button on the one that you like. Mar 23, 2017 read the marketing mix of coca cola and its four ps product, place, price, and promotion. Other brands owned by the coca cola company that have a strong brand image. The coca cola brand is globally valued and recognized. Not only does cocacola center on creating memorable advertising campaigns for its. Coca cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water.
The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. The background of the company clearly illustrated in the beginning of this paper as well as the mix product of marketing. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Coke as a brand in itself tries to substitute the entire soft drink.
This is a presentation on marketing plan in coca cola. A marketing campaign, though, will not be a great one without a wellcreated marketing plan, which are offered here to be download and used as a guide to your liking. The objectives of the marketing plan are strategically centered around 3 criteria. Cocacola has always taken the lead with various marketing campaigns in the food and beverage industry.
Branding is one of the most important aspects of any business, large or small. Marketing strategy of coca cola coca cola strategy. Consumer behavior is changing therefore cocacola must adjust their marketing strategies and product lines to meet the consumers needs. Cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. The analysis allows us to outline the best strategies to follow for the achievement of the companys strategic goals.
The definition of marketing will be presented along with other elements. It ownslicenses and markets more than 500 nonalcoholic beverage. The marketing plan of powerade structure are executive summary current market situation, swot analysis objective and issues marketing strategy, action programmes budgets and controls incorporating to developed marketing plan for cocacola. Creating a strategic marketing plan this marketing plan template is designed to facilitate analysis, planning and communication of your strategic marketing and communications plan. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. A soft drink giant, coca cola, is one such example which market aggressors since has been 1886. Pdf coco cola marketing strategy and market plan ekin duran.
It uses polar bear figures and a message of nostalgia and tradition as part of its branding over time. The marketing plan of powerade structure are executive summary current market situation, swot analysis objective and issues marketing strategy, action programmes budgets and controls incorporating to developed marketing plan for coca cola. May 27, 2010 its a detailed plan on coca cola company marketing stretegies. Coca cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water beverages, liquid flavor enhances, sports drinks, teas, coffee drinks, low and no calorie drinks, caffeine free drinks, gluten free drinks, and low sodium drinks coca cola, 2015. Introduction to coca cola the cocacola company was first established in 1886 by dr john styth pemberton. Marketing plan for coca cola essay example 1848 words.
Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. The cocacola brand is globally valued and recognized. A strategy and marketing plan for coca cola ukessays. Long term, the gym will do well to increase gym amenities like showers, lockers, and restrooms. Cocacola, with large scale operations, is the leader in manufacturing, distributing, and marketing. Today, coca cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. Most famously the female sale increase from diet cokes tv adverts in the 90s. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for coca cola, a leader in the softdrinks industry. Cola company is a beverage company that is publicly listed on the new york stock exchange. Also we would like to thank greenwich university and its staff. Jul 28, 2016 this feature is not available right now. Coca cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Marketing plan for coca cola essay 912 words 4 pages. We have done a study on cocacola company with the aim to learn about the efferent marketing prospects in pakistan and our selected product is coca cola.
Developing marketing plan for soft drink term paper. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain. Its leading product coca cola is one of the worlds most recognized and valuable brands. Introduction to coca cola the coca cola company was first established in 1886 by dr john styth pemberton.
The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility. Creating a strategic marketing and nc state university. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. It now operates in all but 2 countries worldwide with a portfolio of more than 3500 brands. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan. This course offers a comprehensive overview of the field of marketing from a domestic and international viewpoint. Today, the company is the worlds leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in atlanta, usa.
Developing marketing plan for soft drink term paper marketing. Download 12page marketing plan on marketing plan for cocacola 2020. Heres how cocacola keeps its marketing strategy focused. Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007. Identifying market segments andtargets formarketing strategy.
Marketing plan measuring success current strategy vs. A marketing plan, much like a mission statement for the marketing of a certain product or service, will help in reaching a certain goal that the company would like to attain. Coca cola marketing strategies pepsi co coca cola scribd. This stepbystep guide covers all aspects of the marketing plan with a cocacola example.
Heres how coca cola keeps its marketing strategy focused. Along with advertisement they also use other promotional tools. Marketing plan for coca cola company by tuf students. It contributes to the highest sales of soft drinks globally. Presentation on marketing plan of coca cola assignment point.
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